Research Directory

Type
Topic
  1. Book Chapter Marketing 2000

    “Consumer Goal Structures and Goal Determination Processes: An Integrative Framework”

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  2. Book Chapter Marketing 2000

    “Introduction: The Why of Consumption”

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  3. Journal Articles Marketing 2000

    Foreign Market Entry Strategies of Japanese MNCs

    International Marketing Review
  4. Books Marketing 2000

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  5. Journal Articles Marketing 2000

    “Timestyle and Consuming Time: Why We Do What We Do With Our Time”

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires