“Consumer Goal Structures and Goal Determination Processes: An Integrative Framework”
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Book Chapter
Marketing
2000
Huffman, C., S. Ratneshwar, and D.G. Mick (2000), “Consumer Goal Structures and Goal Determination Processes: An Integrative Framework,” in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, eds. S. Ratneshwar, D.G. Mick, and C. Huffman, London and New York: Routledge, 9-35.