“Introduction: The Why of Consumption”
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Book Chapter
Marketing
2000
Ratneshwar, S., D.G. Mick, and C. Huffman (2000), “Introduction: The Why of Consumption,” in The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, eds. S. Ratneshwar, D. G. Mick, and C. Huffman, London and New York: Routledge, 1-8.