"The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands"
Journal of Business Research
Volume
49
Journal Articles
Marketing
2000
Morrin, M. and S. Ratneshwar (2000), "The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands," Journal of Business Research, 49 (August), 157-165.