"Product, Person, and Purpose: Putting the Consumer Back into Theories of Dynamic Market Behavior"
Journal of Strategic Marketing
Volume
7
Journal Articles
Marketing
1999
Ratneshwar, S., A.D. Shocker, J. Cotte, and R.K. Srivastava (1999), "Product, Person, and Purpose: Putting the Consumer Back into Theories of Dynamic Market Behavior," Journal of Strategic Marketing, 7 (September), 191-208.