The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Books
Marketing
2000
Ratneshwar, S., D.G. Mick, and C. Huffman (2000), Book Editors, The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, London and New York: Routledge.