Publications tagged as Marketing

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  1. Book Chapter Marketing 2005

    What Consumers Desire: Goals and Motives in the Consumption Environment

    Marsha Richins
    Inside Consumption: Consumer Motives, Goals, and Desires
  2. Journal Articles Marketing 2005

    The Moderating Effect of Goal-Setting Characteristics on Sales Control Systems - Job Performance Relationship: A Cross-Cultural Analysis

    Shaoming Zou
    Journal of Business Research
  3. Journal Articles Marketing 2005

    Global Account Management Capability: Insights from Leading Suppliers

    Shaoming Zou
    Journal of International Marketing
  4. Journal Articles Marketing 2005

    Customized Products: A Competitive Analysis

    N. Syam
    Marketing Science
  5. Book Chapter Marketing 2005

    “Inside Consumption: New Insights on What We Buy and Consume”

    S. (Ratti) Ratneshwar
    Inside Consumption: Consumer Motives, Goals and Desires
  6. Journal Articles Marketing 2006

    Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance

    Shaoming Zou
    Journal of Advertising
  7. Journal Articles Marketing 2006

    Developing Optimal Store-Level Pricing Strategies for an Automotive Aftermarket Retailer

    Murali Mantrala, Srinath Gopalakrishna
    MSI Reports
  8. Journal Articles Marketing 2006

    “Pleasure or Utility? Time Planning Style and Web Usage Behaviors” 

    S. (Ratti) Ratneshwar
    Journal of Interactive Marketing
  9. Journal Articles Marketing 2006

    Optimal Pricing Strategies for an Automotive Aftermarket Retailer

    Murali Mantrala, Srinath Gopalakrishna
    Journal of Marketing Research
  10. Journal Articles Marketing 2006

    On Customized Goods, Standard Goods, and Competition

    N. Syam
     Marketing Science