Optimal Pricing Strategies for an Automotive Aftermarket Retailer
Journal of Marketing Research
Volume
3
Issue
3
Journal Articles
Marketing
2006
Mantrala, Murali K., P. B. Seetharaman, R. Kaul, S. Gopalakrishnan, and A. Stam (2006), "Optimal Pricing Strategies for an Automotive Aftermarket Retailer," Journal of Marketing Research, 43(4), 588-604.