What Consumers Desire: Goals and Motives in the Consumption Environment
Inside Consumption: Consumer Motives, Goals, and Desires
Book Chapter
Marketing
2005
Richins, Marsha L. (2005), "What Consumers Desire: Goals and Motives in the Consumption Environment," in Inside Consumption: Consumer Motives, Goals, and Desires, S. Ratneshwar and D.G. Mick (editors), London: Routledge.