“Inside Consumption: New Insights on What We Buy and Consume”
Inside Consumption: Consumer Motives, Goals and Desires
Book Chapter
Marketing
2005
Ratneshwar, S. and D.G. Mick (2005), “Inside Consumption: New Insights on What We Buy and Consume,” in Inside Consumption: Consumer Motives, Goals and Desires, eds. S. Ratneshwar and D. G. Mick, London and New York: Routledge, 1-7.