Research Directory

Type
Topic
  1. Journal Articles Marketing 2001

    An Involvement Based Framework for the Study of Environmentally Concerned Consumers

    Journal of the Australian and New Zealand Academy of Management
  2. Other Marketing June 2000

    Research Longevity Among ACR Scholars

     ACR News
  3. Other Marketing March 2000

    The Discipline of Consumer Research

    ACR News
  4. Book Chapter Marketing 2000

    “Consumer Goal Structures and Goal Determination Processes: An Integrative Framework”

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  5. Book Chapter Marketing 2000

    “Introduction: The Why of Consumption”

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  6. Journal Articles Marketing 2000

    Foreign Market Entry Strategies of Japanese MNCs

    International Marketing Review