Publications tagged as Marketing

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  1. Books Marketing 2000

    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires

    S. (Ratti) Ratneshwar
    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  2. Book Chapter Marketing 2000

    “Consumer Goal Structures and Goal Determination Processes: An Integrative Framework”

    S. (Ratti) Ratneshwar
    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  3. Book Chapter Marketing 2000

    “Introduction: The Why of Consumption”

    S. (Ratti) Ratneshwar
    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  4. Journal Articles Marketing 2000

    “Timestyle and Consuming Time: Why We Do What We Do With Our Time”

    S. (Ratti) Ratneshwar
    The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
  5. Other Marketing March 2000

    The Discipline of Consumer Research

    Marsha Richins
    ACR News
  6. Other Marketing June 2000

    Research Longevity Among ACR Scholars

    Marsha Richins
     ACR News
  7. Journal Articles Marketing November 2000

    From Uncertain Intentions to Actual Behavior - A Threshold Model of 'Whether' and 'When' Salespeople Quit

    Detelina Marinova
    Journal of Marketing Research
  8. Journal Articles Marketing 2001

    "Goal-Derived Categories:  The Role of Personal and Situational Goals in Category Representations"

    S. (Ratti) Ratneshwar
    Journal of Consumer Psychology
  9. Journal Articles Marketing 2001

    "Timestyle and Leisure Decisions"

    S. (Ratti) Ratneshwar
    Journal of Leisure Research
  10. Journal Articles Marketing 2001

    An Involvement Based Framework for the Study of Environmentally Concerned Consumers

    Peter Bloch
    Journal of the Australian and New Zealand Academy of Management