Research Directory

Type
Topic
  1. Journal Articles Marketing 2006

    “Pleasure or Utility? Time Planning Style and Web Usage Behaviors” 

    Journal of Interactive Marketing
  2. Book Chapter Marketing 2005

    “Inside Consumption: New Insights on What We Buy and Consume”

    Inside Consumption: Consumer Motives, Goals and Desires
  3. Journal Articles Marketing 2005

    Customized Products: A Competitive Analysis

    Marketing Science
  4. Books Marketing 2005

    Inside Consumption: Consumer Motives, Goals, and Desires

    Inside Consumption: Consumer Motives, Goals, and Desires
  5. Conference Proceedings Marketing 2005

    "Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another"

    Advances in Consumer Research