Research Directory

Type
Topic
  1. Books Marketing 2007

    Marketing

    Marketing
  2. Other Marketing 2007

    Assessing the Impact of Sales Incentive Programs:  A Business Process Perspective

    Research Report, The Incentive Research Foundation
  3. Journal Articles Marketing 2006

    On Customized Goods, Standard Goods, and Competition

     Marketing Science
  4. Journal Articles Marketing 2006

    “Pleasure or Utility? Time Planning Style and Web Usage Behaviors” 

    Journal of Interactive Marketing
  5. Book Chapter Marketing 2005

    “Inside Consumption: New Insights on What We Buy and Consume”

    Inside Consumption: Consumer Motives, Goals and Desires