Research Directory

Type
Topic
  1. Journal Articles Marketing 2010

    "Dynamic Strategic Goal-Setting: Theory and Initial Evidence"

    Review of Marketing Research
  2. Book Chapter Marketing 2009

    Interaction Seeking in Second Life and Implications for Consumer Behavior

    Virtual Identity and Consumer Behavior
  3. Journal Articles Marketing January 2009

    Ambivalence and Attitudes in Consumer Replacement Decisions

    Journal of Consumer Psychology