Channel Design, Coordination, and Performance: Future Research Directions | Trulaske College of Business // University of Missouri

Vinhas, Alberto sa, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross and Qiong Wang (2010), “Channel Design, Coordination, and Performance: Future Research Directions,” Marketing Letters, 21 (3), 223-37.

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