Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations | Trulaske College of Business // University of Missouri

Malhotra, Naresh, Arun Jain, Ashutosh Patil, Christian Pinson, and Lan Wu (2010), Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations, Book Series: Review of Marketing Research, Emerald Group Publishing Limited, 199 - 253.

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