The Effects of Supplier Capabilities on Industrial Customers' Loyalty: The Role of Dependence

Journal of the Academy of Marketing Science
Volume
38
Issue
1
Journal Articles
Marketing
2010

Scheer, Lisa K., C. Fred Miao and Jason Garrett (2010), "The Effects of Supplier Capabilities on Industrial Customers' Loyalty: The Role of Dependence," Journal of the Academy of Marketing Science, 38 (1), 90-104.

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Marketing
Staff