Research Directory

Type
Topic
  1. Journal Articles Marketing 2011

    Product Design and Marketing: Reflections after Fifteen Years

    Journal of Product Innovation Management
  2. Journal Articles Marketing 2011

    Materialism, Transformation Expectations, and Spending: Implications for Credit Use

    Journal of Public Policy and Marketing
  3. Journal Articles Marketing 2010

    An Exploratory Study of Attendee Activities at a Business Trade Show

    Journal of Business and Industrial Marketing
  4. Journal Articles Marketing February 2010

    Customer Value Impact of Sales Contests

    Journal of the Academy of Marketing Science