Research Directory

Type
Topic
  1. Journal Articles Marketing 2010

    An Exploratory Study of Attendee Activities at a Business Trade Show

    Journal of Business and Industrial Marketing
  2. Journal Articles Marketing February 2010

    Customer Value Impact of Sales Contests

    Journal of the Academy of Marketing Science
  3. Book Chapter Marketing 2010

    Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

    Book Series: Review of Marketing Research
  4. Journal Articles Marketing 2010

    "Dynamic Strategic Goal-Setting: Theory and Initial Evidence"

    Review of Marketing Research
  5. Book Chapter Marketing 2009

    Interaction Seeking in Second Life and Implications for Consumer Behavior

    Virtual Identity and Consumer Behavior