Bottom-up Learning in Marketing Frontlines: Conceptualization, Processes and Consequences
Journal of the Academy of Marketing Science
Volume
40
Issue
6
Journal Articles
Marketing
November 2012
Ye, Jun, Detelina Marinova and Jagdip Singh (2012), "Bottom-up Learning in Marketing Frontlines: Conceptualization, Processes and Consequences," Journal of the Academy of Marketing Science, November (40), 821-44.