An Exploratory Study of Attendee Activities at a Business Trade Show
Journal of Business and Industrial Marketing
Volume
25
Issue
4
Journal Articles
Marketing
2010
Gopalakrishna, Srinath, Catherine Roster and Shrihari Sridhar (2010), “An Exploratory Study of Attendee Activities at a Business Trade Show,” Journal of Business and Industrial Marketing. 25, 4, 241-248.