PhD in Marketing

Pursue Excellence that Puts Your Best Self Forward

Preparing to shift from student to teacher in academia is a move best completed with the research and teaching skills necessary to become a top candidate for any research-oriented university. Mizzou’s PhD in marketing emphasizes the development of these skills to enable you to start your career at any top university. Students in this program are interested in behavioral, strategic, or methodological issues, and the diversity of our faculty members’ research interests and expertise with varied research methods enables doctoral students to pursue a wide variety of interests.

What to Expect

The PhD in marketing offers small class sizes, marketing doctoral seminars and a collaborative environment.* Students develop skills by working with faculty on research projects and from faculty mentoring. The program is designed to be completed in four or five years.**

Student in the full-time program can work as a research or teaching assistant, which enables them to receive direct support, including a full tuition waiver.

*All programs of study are subject to the approval of a student’s doctoral program committee.

**Students entering the program with an MBA and graduate-level foundational math/statistics or econometrics coursework typically complete in four years; entrants without an MBA or foundational graduate math/statistics or econometrics courses must take additional courses that will usually result in at least five years to complete the program.

Show Me the Facts

Students currently enrolled in this program
Graduates since 2010
Placements since 2010


Applications must be received by February 1 for full consideration for admission in the fall. Earlier applications are encouraged. Admission to the PhD programs in the Trulaske College of Business is selective. Strong applicants have a demonstrated record of academic accomplishment, intellectual curiosity and enthusiasm for discovery, and a general understanding of the demands of a doctoral program. Work experience in business, management, research, or similar endeavors is very welcome but not required.

Click here for detailed admissions requirements for the PhD program

Degree Requirements

A marketing PhD student develops a program of study through discussion with, and subject to the approval of, the student's doctoral advisor and program committee.

All PhD students in the Robert J. Trulaske, Sr. College of Business must take 15 hours of general business courses to acquaint them with the functional areas of business.

  • ACCT 7310: Accounting for Managers
  • FIN 7440: Managerial Finance
  • MKT 7460: Managerial Marketing
  • ECON 7332: Microeconomics for Managers
  • One of the following:
    • MGMT 7380: Organizational Behavior and Management
    • MGMT 8310: Strategic Human Resource Management
    • MGMT 8340: Organizational Theory and Design

The PhD Program Coordinator can waive these courses for students who have satisfactorily completed equivalent course work.

Students take a combined total of 30 credit hours of research support area(s) and research methodology and statistics. Students often take additional support area, research methodology and statistics courses. The combination of support area(s), research methods and statistics will vary depending on the interests and needs of the student, but one of the following configurations must be achieved:

  • Two 9-hour support areas plus 12 hours in research methodology and statistics
  • One 12-hour support area plus 18 hours in research methodology and statistics

Courses from other doctoral programs are subject to the approval of the program committee chair and the doctoral coordinator.

Online seminars such as those offered by Penn State’s ISBM. Each 8-to 10-week online module may earn 1.5 hours subject to the approval of the program committee chair and the doctoral coordinator.

Either (a) two support areas with a minimum of 9 hours each or (b) one support area of at least 12 hours. At least 15 hours must be in 8000- and/or 9000-level courses. Support areas should be selected to provide depth in theory and research appropriate for the research interests of the student. The specific support areas and courses chosen should be customized to achieve the objectives of the PhD candidate.

Typical support areas for students in marketing are social psychology, organizational behavior, economics/econometrics, and statistics, but other areas may be appropriate based on the student’s research interests. Sample courses in various support areas include (but are not limited to):

Example Support Area I: Economics

  • ECON 7340: Economic Theory of Games
  • ECON 7351: Intermediate Microeconomics
  • ECON 8451: Advanced Microeconomic Theory 1
  • ECON 8470: Dynamic Optimization
  • ECON 8472: Econometric Methods 1
  • ECON 9452: Advanced Microeconomic Theory 2
  • ECON 9471: Advanced Game Theory
  • ECON 9473: Econometric Methods 2

Example Support Area II: Organizational Behavior

  • MGMT 9087: Seminar in Human Resource Management
  • MGMT 9087: Seminar in Organizational Behavior I
  • MGMT 9087: Seminar in Organizational Behavior II
  • MGMT 9087: Seminar in Strategic Management I
  • MGMT 9087: Seminar in Organizational Theory
  • SOC 7487: Seminar in Sociology of Organizations

Example Support Area III: Psychology/Social Psychology

  • PSYCH 7340: Attitude Change
  • PSYCH 8310: Survey of Social Psychology
  • PSYCH 8610: Motivation
  • PSYCH 9310: Theories of Social Psychology
  • PSYCH 9360: Seminar in Social Psychology

Example Support Area V: Statistics

  • STAT 7530: Analysis of Variance
  • STAT 7750: Introduction to Probability Theory
  • STAT 7760: Statistical Inference
  • STAT 7830: Categorical Data Analysis
  • STAT 7850: Introduction to Stochastic Processes
  • STAT 9210: Bayesian Statistics
  • STAT 9710: Mathematical Statistics 1
  • STAT 9720: Mathematical Statistics 2

Courses in research methods and statistics are required to provide each doctoral student with a sound foundation in research skills. The requirement includes (a) minimum of 12 hours for students with two support areas or (b) a minimum of 18 hours for students with one support area. Students often take additional analytical tool courses beyond the minimum to develop depth of knowledge in tools required for their specific research interests.

Required Analytical Marketing Seminars:

  • MRKTING 9030: Applied Multivariate Analysis in Marketing
  • MRKTING 9600: Applied Modeling Techniques in Marketing

Sample Analytical Electives:

  • ECON 7370: Quantitative Economics
  • ECON 7371: Introductory Econometrics
  • ECON 8470: Dynamic Optimization
  • ECON 8473: Applied Econometrics
  • PSYCH 8710: General Linear Models in Psychology I
  • PSYCH 8720: General Linear Models in Psychology II
  • PSYCH 9320: Social Psychology Methodology
  • PSYCH 9330: Applied Research Methodology
  • PSYCH 9520: Psychometrics
  • PSYCH 9710: Multivariate Stat Psych
  • SOC 7120: Social Statistics
  • SOC 7130: Advanced Social Statistics
  • SOC 8120: Research Methodology
  • SOC 9287: Seminar in Qualitative Methods in Sociology
  • SOC 9837: Seminar in Multivariate Analysis Techniques
  • STAT 7210: Applied Nonparametric Methods
  • STAT 7310: Sampling Techniques
  • STAT 7350: Operations Research
  • STAT 7510: Regression and Correlation Analysis
  • STAT 7530: Analysis of Variance
  • STAT 7540: Experimental Design
  • STAT 7750: Introduction to Probability
  • STAT 7760: Statistical Inference
  • STAT 7830: Categorical Data Analysis
  • STAT 7850: Introduction to Stochastic Processes
  • STAT 9640: Bayesian Analysis 1
  •  STAT 8640: Bayesian Analysis 2
  • STAT 9710: Mathematical Statistics 1

STAT 9720: Mathematical Statistics 2

Students must complete at least four credit hours of research and professional development discussion seminar. Students must have also completed basic calculus and statistics (equivalent of MATH 1320 & STAT 1400) prior to taking the required MRKTNG 9220 Seminar in Marketing Models. If basic calculus and statistics are lacking, students are strongly encouraged to take STAT 7710 or its equivalent in the summer prior to starting the doctoral program or in the entry Fall semester.

Students are expected to participate in this one-hour seminar each Fall and Spring semester while in residence at the University of Missouri. They enroll formally in MRKTNG 9101 during the first two years in the program (total of 4 hours). The seminar is intended to provide an open forum for the exchange of research ideas and the discussion of current topics in marketing.

Required Marketing Seminars:

  • MRKTNG 9010: Introduction to Research Methods in Marketing 
  • MRKTNG 9210: Seminar in Marketing Strategy 
  • MRKTNG 9220: Seminar in Marketing Models 
  • MRKTNG 9230: Seminar in Consumer Behavior

Marketing Elective (minimum of 3 hours):

  • MRKTNG 9185: Doctoral Independent Study in Marketing

Every marketing doctoral student will compile a Portfolio of Academic Progress, adding to it and updating it each semester. A student’s progress is reviewed by the faculty annually at the end of the spring semester. First-year students are also reviewed at the end of their first semester in the program. At the discretion of the student’s program committee and the doctoral coordinator, additional intermediate reviews may be conducted at other points in time when there is concern satisfactory progress is not being achieved. Failure to attain satisfactory performance and progress will lead to probation in accord with MU Graduate School guidelines.

Assistantships are contingent on satisfactory performance in the doctoral program. During the fall and spring semesters of the first two years in the doctoral program, students will be assigned as research assistants to faculty members (20 hours per week, typically 10 hours per week for two faculty members). In the third and fourth years of the program, students are assigned as teaching assistants to prepare for their future roles as marketing professors. The typical teaching assignment is one undergraduate course in both the fall and spring semesters.

In accord with University policy, all international students must achieve Level 4 on an oral language proficiency screening prior to classroom teaching. In the Trulaske College of Business, Level 4 must be achieved by the end of the student’s second year in the program. Failure to do so prevents receipt of teaching assistantship funding and is grounds for dismissal.

Every marketing doctoral student is required to complete a qualifying examination, which is a project and related paper completed in the summer after the first fall and spring semesters in the program. The first component is a comprehensive evaluation of overall performance in coursework and RA assignments and participation in formal and informal doctoral program elements. The second component is a first-year project addressing a scholarly research topic in marketing consisting of three major parts: a written outline, presentation, and paper suitable for submission to a conference or journal. This project promotes early research engagement and serves as a means to evaluate the student’s possession/development of skills that are critical for successful completion of the doctoral program.

Students are expected to pursue their own research projects in conjunction with faculty, other doctoral students, or independently. They are expected to keep abreast of current developments in marketing by reading marketing publications and attending appropriate conferences. Presentation of scholarly research at national conferences and/or preparation of articles for publication in marketing journals is expected. Research funds are available to cover some of the expenses of these research projects and collaboration with faculty generally results in faculty funding for research projects.

Every marketing doctoral student must pass the comprehensive examination following the completion of required marketing coursework. Typically, the comprehensive examination is taken after the first two full years in the marketing doctoral program. The examination consists of an original integrative research paper developed by the student and a review of research papers and exams completed for all marketing doctoral seminars.

Following the conclusion of other coursework and successfully passing the comprehensive examination, students enroll in MRKTNG 9090 Dissertation Research until the dissertation is completed. A minimum of 12 hours is required (at least 2 hours each fall and spring semester and 1 hour each summer semester).

A dissertation is required to complete the doctoral program. Each student, working under the supervision of the doctoral program committee chair, must propose an original scholarly research project. Ideally, the dissertation proposal is defended at the end of the third year of the program in an oral presentation. The committee chair and committee may require a written component for the proposal as well. The proposal must be approved formally by the student’s program committee.

Following completion of the research, the written dissertation must be orally defended and approved by the student’s program committee.

Marketing PhD Coordinator

By the Numbers

Academic Year Enrollment Graduated Placed
2020-2021 TBA TBA TBA
2019-2020 TBA TBA TBA
2018-2019 TBA TBA TBA
2017-2018 TBA TBA TBA
2016-2017 9 2 2
2015-2016 11 2 2
2014-2015 10 1 1
2013-2014 8 1 1
2012-2013 8 2 2
2011-2012 10 0 0
2010-2011 8 4 4

Placement Details