Publications tagged as Marketing

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  1. Other Marketing 1988

    Sabbatical Leaves - Worthwhile or Worthless

    Bruce J. Walker
     Business (ASU College of Business)
  2. Other Marketing 1988

    Service Quality: A Unique Challenge for Electric Utilities

    Bruce J. Walker
    Electric Perspectives
  3. Other Marketing 1989

    Supply and Demand Strategies in the Service Sector: An Expanded View of Real Estate Strategy Options

    Marsha Richins
    W. Black, Real Estate Institute Reports
  4. Journal Articles Marketing 1989

    “Non-Response in Mail Surveys: An Integrative Review”

    S. (Ratti) Ratneshwar
    Applied Marketing Research
  5. Journal Articles Marketing 1989

    Extending the Concept of Shopping: An Investigation of Browsing Behavior

    Peter Bloch
    Journal of Academy of Marketing Science
  6. Journal Articles Marketing 1989

    Remedies for Product Counterfeiting

    Peter Bloch
    Business Horizons
  7. Journal Articles Marketing 1990

    Involvement with the Equipment Component of Sport: Links to Recreational Commitment

    Peter Bloch
    Leisure Sciences
  8. Journal Articles Marketing 1990

    Mail Survey Facilitation Techniques: An Assessment and Proposal Regarding Reporting Practices

    Bruce J. Walker
    Journal of the Market Research Society
  9. Journal Articles Marketing 1990

    Measuring Material Values: A Preliminary Report of Scale Development

    Marsha Richins
    Advances in Consumer Research
  10. Journal Articles Marketing 1990

    Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses

    Peter Bloch
    Marketing Letters