Measuring Material Values: A Preliminary Report of Scale Development
        
            Advances in Consumer Research
      
  
    
      Volume
  
            17
      
  
    
        
            Journal Articles
      
  
    
      
        
            Marketing
      
  
    
      
        
            1990
      
  
    
  Richins, Marsha L. and S. Dawson (1990), "Measuring Material Values: A Preliminary Report of Scale Development," , Advances in Consumer Research, M. Goldberg et al. (editor), 17, 169-175.