Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses | Trulaske College of Business // University of Missouri

Ridgway, Nancy M., Scott Dawson and Peter H. Bloch, (1990) "Pleasure and Arousal in the Marketplace: Interpersonal Differences in Approach-Avoidance Responses," Marketing Letters, 1, 139-148.

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