Publications tagged as Marketing

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  1. Other Marketing December 1987

    Service Marketing and Franchising: A Practical Business Marriage

    Bruce J. Walker
    Business Horizons
  2. Journal Articles Marketing 1987

    Strategic Orientation and Marketing Strategy: An Analysis of Residential Real Estate Brokerage Firms

    Marsha Richins
    Journal of Real Estate Research
  3. Journal Articles Marketing 1988

    Het Meten van Assertief en Agressief Consumentengedrag in de V.S. en Nederland

    Marsha Richins
    Jaarboek van de Nederlandse Vereniging van Marktonderzoekers
  4. Conference Proceedings Marketing 1988

    Shopping Malls as Leisure Centers

    Peter Bloch
    Proceedings of the NRPA Leisure Research Symposium
  5. Conference Proceedings Marketing 1988

    The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit

    Marsha Richins
    Advances in Consumer Research
  6. Journal Articles Marketing 1988

    The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation

    Peter Bloch, Marsha Richins
    Journal of Consumer Satisfaction
  7. Conference Proceedings Marketing 1988

    "The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives" 

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  8. Journal Articles Marketing 1988

    Retail Trade Associations: Enhancing Members' Power in Relationships with Suppliers

    Bruce J. Walker
    Journal of Retailing
  9. Journal Articles Marketing 1988

    Correlates of Price Acceptability

    Peter Bloch
    Journal of Consumer Research
  10. Journal Articles Marketing October 1988

    The Call of International Markets

    Bruce J. Walker
    Franchising World