Correlates of Price Acceptability
        
            Journal of Consumer Research
      
  
    
  
        
            Journal Articles
      
  
    
      
        
            Marketing
      
  
    
      
        
            1988
      
  
    
  Lichtenstein, Donald, Peter H. Bloch, and William C. Black, (1988) "Correlates of Price Acceptability," Journal of Consumer Research, 15 (September), 243-252.