Research Directory

Type
Topic
  1. Conference Proceedings Marketing 2018

    Why do people give gifts?: Gift-giving motivations scale development and cross-cultural validation

    American Marketing Association Summer Conference
  2. Conference Proceedings Marketing 2017

    A novel method for detecting careless respondents in survey data

    Informs Marketing Science Conference
  3. Conference Proceedings Marketing 2017

    Detecting careless respondents in survey data: Floodlight detection of careless respondents

    Academy of Marketing Science Conference
  4. Conference Proceedings Marketing 2016

    Luxury consumption tendency: Scale development and validation

    American Marketing Association Summer Conference