Research Directory

  1. Conference Proceedings Marketing 2019

    Letting Consumers Win in Webchat Sales

    The Thought Leadership on Sales Profession Conference
  2. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    Journal of Financial Service Professionals
  3. Conference Proceedings Marketing 2017

    A novel method for detecting careless respondents in survey data

    Informs Marketing Science Conference
  4. Conference Proceedings Marketing 2017

    Detecting careless respondents in survey data: Floodlight detection of careless respondents

    Academy of Marketing Science Conference
  5. Conference Proceedings Marketing 2016

    Luxury consumption tendency: Scale development and validation

    American Marketing Association Summer Conference