Detelina Marinova

JM: Promoting Catalysis in Marketing Scholarship

Journal of Marketing

Volume

87

Issue

1

Journal Articles

Marketing

2023

Sridhar, Srihari., Cait Lamberton, Detelina Marinova, Vanitha Swaminathan (2023), “JM: Promoting Catalysis in Marketing Scholarship,” Journal of Marketing, 87(1), 1-9.

Tags

Marketing Research

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