Research Directory

Type
Topic
  1. Journal Articles Marketing 2010

    "Dynamic Strategic Goal-Setting: Theory and Initial Evidence"

    Review of Marketing Research
  2. Book Chapter Marketing 2010

    Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

    Book Series: Review of Marketing Research
  3. Book Chapter Marketing 2009

    Interaction Seeking in Second Life and Implications for Consumer Behavior

    Virtual Identity and Consumer Behavior