Publications tagged as Staff

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  1. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  2. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    S. (Ratti) Ratneshwar
    Current Issues and Research in Advertising
  3. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

    Marsha Richins
     Journal of Consumer Policy
  4. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Bruce J. Walker
    Journal of the Academy of Marketing Science
  5. Conference Proceedings Marketing 1986

    Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research

    Marsha Richins
    Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute
  6. Other Marketing July 1986

    Professional Marketing Education Aids Professors and Practitioners

    Bruce J. Walker
    Marketing News
  7. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Bruce J. Walker
    Industrial Marketing Management
  8. Other Marketing 1987

    Competitive Market Structure and Strategies in the Service Sector: A Case Study of the Baton Rouge Residential Real Estate Market

    Marsha Richins
    W. Black, Real Estate Institute Reports
  9. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Marsha Richins
    Advances in Consumer Research
  10. Journal Articles Management 1987

    Review of Strategic Process Research

    Journal of Management