Publications tagged as Marketing

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  1. Journal Articles Marketing 2020

    Market-driven management of start-ups: The case of wearable technology

    Mohsen Pashna
    Applied computing and informatics
  2. Journal Articles Marketing 2020

    Inside the Black Box: How does Resource Asymmetry Contribute to IJV Acquisition Intention?

    Shaoming Zou
    Industrial Marketing Management
  3. Journal Articles Marketing 2021

    Commentary: Governing Technology-Enabled Omnichannel Transactions

    Journal of Marketing
  4. Journal Articles Marketing 2021

    Salesperson Dual Agency in Price Negotiations

    Journal of Marketing
  5. Journal Articles Marketing 2021

    Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in online Marketplaces

    Shaoming Zou
    nternational Journal of Electronic Commerce
  6. Journal Articles Marketing 2022

    Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value

    Niket Jindal
    Production and Operations Management
  7. Journal Articles Marketing 2022

    Boundary Spanner Corruption: A Potential Dark Side of Multi-level Trust in Marketing Relationships

    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing 2022

    In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

    Brady Hodges
    Journal of Consumer Research
  9. Journal Articles Marketing 2022

    Exploration, exploitation, ambidexterity, and the performance of international SMEs

    Shaoming Zou
    European Journal of Marketing
  10. Journal Articles Marketing Forthcoming

    The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

    Julien Bei
    Journal of Marketing