In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices | Trulaske College of Business // University of Missouri

Hodges, Brady T. and Haipeng (Allan) Chen (2022), “In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices,” Journal of Consumer Research, 48 (6), 1050-1072.

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