Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in online Marketplaces

Chen, Yiwen; Li Chen, Shaoming Zou, Haozhong Hou (2021), “Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in online Marketplaces,” International Journal of Electronic Commerce. 2021, 25 (4), 469-496.