Research Directory

Type
Topic
  1. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    Current Issues and Research in Advertising
  2. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    Advances in Consumer Research
  3. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  4. Journal Articles Marketing 1985

    Cross-Cultural Differences in Consumer Attitudes and Their Implications for Complaint Management

    International Journal of Research in Marketing
  5. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  6. Conference Proceedings Marketing 1984

    The Brand Trademark: A Valuable and Vulnerable Resource

    AMA Educators' Proceedings
  7. Conference Proceedings Marketing 1984

    Groups, Roles, Products and Enthusiasm: An Investigation of Product Involvement and Social Imagery

    Proceedings of Southwest Marketing Association Conference
  8. Journal Articles Marketing 1984

    The Wellness Movement:  Imperatives for Health Care Marketers

    Journal of Health Care Marketing
  9. Conference Proceedings Marketing 1984

    Product Involvement as Leisure Behavior

    Advances in Consumer Research