Research Directory

Type
Topic
  1. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    Winter AMA-San Diego
  2. Conference Proceedings Marketing, PhD Student Research 2019

    Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

    28th Annual Robert Mittelstaedt Doctoral Symposium
  3. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    Journal of Financial Service Professionals
  4. Journal Articles Marketing 2019

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes

    Management International Review
  5. Journal Articles Marketing 2019

    Seller Creative Selling in Social Commerce

    International Journal of Advertising
  6. Journal Articles Marketing 2020

    Sourcing Co-Created Products: Should your Suppliers Collaborate on Cost Reductions?

    Review of Industrial Organization
  7. Journal Articles Marketing 2019

    Competing with co-created products

    International Journal of Research in Marketing
  8. Book Chapter Marketing 2000

    Addressing Services Marketing Challenges through Franchising

    Handbook of Services Marketing and Management