Research Directory

Type
Topic
  1. Conference Proceedings Marketing, PhD Student Research 2020

    Implementing Strategic Marketing Change: Minimizing Channel Partners’ Negative Responses

    Winter AMA-San Diego
  2. Conference Proceedings Marketing 2020

    Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust

    American Marketing Association Global Marketing SIG Conference
  3. Conference Proceedings Marketing, PhD Student Research 2019

    Brand Perceptions and Consumer Support in the face of a Transgression: Warmth over Competence

    28th Annual Robert Mittelstaedt Doctoral Symposium
  4. Journal Articles Finance, Marketing 2020

    Co-opting Artificial Intelligence as an Opportunity for Financial Service Professionals

    Journal of Financial Service Professionals
  5. Journal Articles Marketing 2019

    Entrepreneurial Orientation in Multinational Corporations: Antecedents and Outcomes

    Management International Review
  6. Journal Articles Marketing 2019

    Seller Creative Selling in Social Commerce

    International Journal of Advertising
  7. Journal Articles Marketing 2020

    Sourcing Co-Created Products: Should your Suppliers Collaborate on Cost Reductions?

    Review of Industrial Organization
  8. Journal Articles Marketing 2019

    Competing with co-created products

    International Journal of Research in Marketing
  9. Book Chapter Marketing 2000

    Addressing Services Marketing Challenges through Franchising

    Handbook of Services Marketing and Management