Research Directory

Type
Topic
  1. Journal Articles Marketing 2019

    Seller Creative Selling in Social Commerce

    International Journal of Advertising
  2. Journal Articles Marketing 2020

    Sourcing Co-Created Products: Should your Suppliers Collaborate on Cost Reductions?

    Review of Industrial Organization
  3. Journal Articles Marketing 2019

    Competing with co-created products

    International Journal of Research in Marketing
  4. Book Chapter Marketing 2000

    Addressing Services Marketing Challenges through Franchising

    Handbook of Services Marketing and Management
  5. Journal Articles Marketing 2020

    When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries

    Journal of the Academy of Marketing Science