Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study
        
            Journal Articles
      
  
    
      
        
            Marketing,
            PhD Student Research
      
  
    
      
        
            2019
      
  
    
  Li Chen, Fengxia (Sandy) Zhu, Shaoming Zou, Yiwen Chen. (2019). “Factors Affecting Family Firm’s Communication Behavior: A Cross-Cultural Study.” International Journal of Advertising. 38(2), 276-295.