Research Directory

Type
Topic
  1. Journal Articles Marketing 1989

    Remedies for Product Counterfeiting

    Peter Bloch
    Business Horizons
  2. Journal Articles Marketing 1989

    “Non-Response in Mail Surveys: An Integrative Review”

    S. (Ratti) Ratneshwar
    Applied Marketing Research
  3. Other Marketing 1989

    Supply and Demand Strategies in the Service Sector: An Expanded View of Real Estate Strategy Options

    Marsha Richins
    W. Black, Real Estate Institute Reports
  4. Other Marketing 1988

    Sabbatical Leaves - Worthwhile or Worthless

    Bruce J. Walker
     Business (ASU College of Business)
  5. Other Marketing 1988

    Service Quality: A Unique Challenge for Electric Utilities

    Bruce J. Walker
    Electric Perspectives
  6. Journal Articles Marketing October 1988

    The Call of International Markets

    Bruce J. Walker
    Franchising World
  7. Journal Articles Marketing 1988

    Correlates of Price Acceptability

    Peter Bloch
    Journal of Consumer Research
  8. Journal Articles Marketing 1988

    Retail Trade Associations: Enhancing Members' Power in Relationships with Suppliers

    Bruce J. Walker
    Journal of Retailing
  9. Conference Proceedings Marketing 1988

    "The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives" 

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  10. Journal Articles Marketing 1988

    The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation

    Peter Bloch, Marsha Richins
    Journal of Consumer Satisfaction