Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1991

    Leisure and the Shopping Mall

    Advances in Consumer Research
  2. Journal Articles Marketing January 1991

    Retail Franchising in the 1990's

    Retailing Issues Letter
  3. Journal Articles Marketing 1990

    Shopping Motives, Emotional States, and Retail Outcomes

    Journal of Retailing
  4. Journal Articles Marketing 1990

    Mail Survey Facilitation Techniques: An Assessment and Proposal Regarding Reporting Practices

    Journal of the Market Research Society
  5. Journal Articles Marketing 1990

    Measuring Material Values: A Preliminary Report of Scale Development

    Advances in Consumer Research
  6. Journal Articles Marketing 1989

    Remedies for Product Counterfeiting

    Business Horizons
  7. Journal Articles Marketing 1989

    Extending the Concept of Shopping: An Investigation of Browsing Behavior

    Journal of Academy of Marketing Science