"Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes"
Advances in Consumer Research
Volume
17
Conference Proceedings
Marketing
1990
Ratneshwar, S., D.G. Mick and G. Reitinger (1990), "Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes," Advances in Consumer Research, 17, 547-553.