Research Directory

Type
Topic
  1. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Psychology & Marketing
  2. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

     Meaning, Measure, and Morality of Materialism
  3. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Advances in Consumer Research
  4. Journal Articles Marketing June 1991

    Social Comparison and the Idealized Images of Advertising

    Journal of Consumer Research
  5. Conference Proceedings Marketing 1991

    Leisure and the Shopping Mall

    Advances in Consumer Research
  6. Journal Articles Marketing January 1991

    Retail Franchising in the 1990's

    Retailing Issues Letter