Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  2. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Peter Bloch
    Psychology & Marketing
  3. Conference Proceedings Marketing 1992

    Media Images, Materialism, and What Ought to Be: The Role of Social Comparison

    Marsha Richins
     Meaning, Measure, and Morality of Materialism
  4. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Marsha Richins
    Advances in Consumer Research
  5. Journal Articles Marketing 1992

    How Enduring and Situational Involvement Combine to Create Involvement Responses

    Peter Bloch, Marsha Richins
    Journal of Consumer Psychology
  6. Journal Articles Marketing 1991

    "The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  7. Journal Articles Marketing 1991

    "Substitution In Use and the Role of Usage Context in Product Category Structures"

    S. (Ratti) Ratneshwar
    Journal of Marketing Research
  8. Journal Articles Marketing June 1991

    Social Comparison and the Idealized Images of Advertising

    Marsha Richins
    Journal of Consumer Research
  9. Journal Articles Marketing 1991

    "Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  10. Journal Articles Marketing January 1991

    Retail Franchising in the 1990's

    Bruce J. Walker
    Retailing Issues Letter