Social Comparison and the Idealized Images of Advertising
Journal of Consumer Research
Volume
18
Journal Articles
Marketing
June 1991
Richins, Marsha L. (1991), "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, 18 (June), 71-83. Reprinted, Classic Articles on Gender and Advertising, L. Scott (editor), University of Chicago Press, 2003.