How Enduring and Situational Involvement Combine to Create Involvement Responses | Trulaske College of Business // University of Missouri

Bloch, Peter, Marsha L. Richins and E. McQuarrie (1992), "How Enduring and Situational Involvement Combine to Create Involvement Responses," Journal of Consumer Psychology, 1:2, 143-154.

Tags

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.

© 2022 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy Accredited by AACSB International.