Media Images, Materialism, and What Ought to Be: The Role of Social Comparison
        
             Meaning, Measure, and Morality of Materialism
      
  
    
  
        
            Conference Proceedings
      
  
    
      
        
            Marketing
      
  
    
      
        
            1992
      
  
    
  "Media Images, Materialism, and What Ought to Be: The Role of Social Comparison," in Meaning, Measure, and Morality of Materialism, with F. Rudmin (editors), Provo, UT: Association for Consumer Research, 202-206, 1992.