Research Directory

Type
Topic
  1. Journal Articles Marketing October 1997

    Generalizing About Trade Show Effectiveness: A Cross-National Comparison

    Journal of Marketing
  2. Journal Articles Marketing September 1997

    Measuring Emotions in the Consumption Experience

    Journal of Consumer Research
  3. Journal Articles Marketing 1997

    "Benefit Salience and Consumers' Selective Attention to Product Features"

    International Journal of Research in Marketing
  4. Conference Proceedings Marketing 1997

    Society for Consumer Psychology

    1997 Annual Conference Proceedings
  5. Book Chapter Marketing 1996

    Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison

    Marketing and Consumer Research in the Public Interest