Research Directory

Type
Topic
  1. Book Chapter Marketing 1996

    Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison

    Marketing and Consumer Research in the Public Interest
  2. Journal Articles Marketing July 1995

    Seeking the Ideal Form: Product Design and Consumer Response

    Journal of Marketing
  3. Journal Articles Marketing July 1995

    Do Trade Shows Pay Off?

    Journal of Marketing