Research Directory

Type
Topic
  1. Journal Articles Marketing 2004

    The Complementary Effect of Trade Shows on Personal Selling

    International Journal of Research in Marketing
  2. Journal Articles Marketing 2003

    “Choosing Leisure Services: The Effects of Consumer Timestyle”

    Journal of Services Marketing
  3. Journal Articles Marketing 2003

    “Consumer Perceptions of Product Variants Positioned on Atypical Attributes”

    Journal of the Academy of Marketing Science
  4. Journal Articles Marketing 2003

    Individual Differences in the Centrality of Visual Product Aesthetics

    Journal of Consumer Research
  5. Journal Articles Marketing 2003

    “Does it Make Sense to Use Scents to Enhance Brand Memory?”

    Journal of Marketing Research