Research Directory

Type
Topic
  1. Journal Articles Marketing July 2004

    Actualizing Innovation Effort:  The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

    Detelina Marinova
    Journal of Marketing
  2. Journal Articles Marketing June 2004

    The Material Values Scale: A Re-inquiry into Its Measurement Properties and the Development of a Short Form

    Marsha Richins
    Journal of Consumer Research
  3. Journal Articles Marketing 2004

    Special Session Summary the Positive and Negative Consequences of Materialism: What Are They and When Do They Occur?

    Marsha Richins
    Advances in Consumer Research
  4. Journal Articles Marketing 2004

    The Complementary Effect of Trade Shows on Personal Selling

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  5. Other Marketing 2004

    Measuring the ROI of Sales Incentive Programs

    Srinath Gopalakrishna
    Society of Incentive and Travel Executives
  6. Journal Articles Marketing 2004

    "The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles"

    S. (Ratti) Ratneshwar
    Journal of Consumer Research
  7. Journal Articles Marketing December 2003

    The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

    Shaoming Zou
    Journal of International Marketing
  8. Journal Articles Marketing May 2003

    Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study

    Shaoming Zou
    Decision Sciences
  9. Journal Articles Marketing September 2003

    MNC Control over Foreign Market Ventures: Do Host Governments Still Play a Major Role?

    Shaoming Zou
    Advances in International Marketing
  10. Journal Articles Marketing 2003

    Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships

    Academy of Management Journal