Shaoming Zou

Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study

Decision Sciences
Volume
34
Issue
2
Journal Articles
Marketing
May 2003

Morgan, N.A., D.W. Vorhies, C.S. Katsikeas and Shaoming Zou (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study,” Decision Sciences, 34 (2), 287-321.

Tags

Marketing