The Complementary Effect of Trade Shows on Personal Selling
Smith, Timothy M., Srinath Gopalakrishna and Paul M. Smith (2004), “The Complementary Effect of Trade Shows on Personal Selling,” International Journal of Research in Marketing, 21, 61-76.
Smith, Timothy M., Srinath Gopalakrishna and Paul M. Smith (2004), “The Complementary Effect of Trade Shows on Personal Selling,” International Journal of Research in Marketing, 21, 61-76.