Shaoming Zou

The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

Journal of International Marketing
Volume
11
Issue
4
Journal Articles
Marketing
December 2003

Fang, Er, Shuming Zhao and Shaoming Zou (2003), “The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters,” Journal of International Marketing, 11 (4), 32-55.

Tags

Marketing