Research Directory

Type
Topic
  1. Journal Articles Marketing 2005

    Customized Products: A Competitive Analysis

    Marketing Science
  2. Journal Articles Marketing 2005

    Determining the Payoff from Relationship Marketing Programs

    MSI Working Paper Series
  3. Book Chapter Marketing 2005

    What Consumers Desire: Goals and Motives in the Consumption Environment

    Inside Consumption: Consumer Motives, Goals, and Desires
  4. Books Marketing 2005

    Inside Consumption: Consumer Motives, Goals, and Desires

    Inside Consumption: Consumer Motives, Goals, and Desires
  5. Conference Proceedings Marketing 2005

    "Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another"

    Advances in Consumer Research
  6. Journal Articles Marketing 2005

    "Distinctive Brand Cues and Memory for Product Consumption Experiences” 

    International Journal of Research in Marketing