Research Directory

Type
Topic
  1. Journal Articles Marketing 2005

    "Distinctive Brand Cues and Memory for Product Consumption Experiences” 

    International Journal of Research in Marketing
  2. Book Chapter Marketing 2005

    What Consumers Desire: Goals and Motives in the Consumption Environment

    Inside Consumption: Consumer Motives, Goals, and Desires
  3. Journal Articles Marketing 2005

    Determining the Payoff from Relationship Marketing Programs

    MSI Working Paper Series
  4. Journal Articles Marketing 2004

    The Complementary Effect of Trade Shows on Personal Selling

    International Journal of Research in Marketing
  5. Other Marketing 2004

    Measuring the ROI of Sales Incentive Programs

    Society of Incentive and Travel Executives