"Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another"
Advances in Consumer Research
Volume
32
Conference Proceedings
Marketing
2005
Ratneshwar, S., Y. Jiang and R. Coulter (2005), "Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another," Advances in Consumer Research, 32, 206-211.